Ecommerce SEO Strategy
Company
The NP Studio is a norm-bending fashion label dedicated to exploring self-expression through sustainable, gender-neutral apparel.
After acquiring my fashion degree, The NP Studio was my professional debut in the fashion world. During this journey, I discovered the SEO and instantly fell in love with it. This passion ultimately led me to make the decision to switch careers and focus on SEO full-time.
Brief
As the sole founder and with a tight budget, my strategy was focused on developing an effective SEO strategy to increase the brand's online visibility and leads organically.
Achievements
Top 5
Rankings 6 months after launch
+35%
Organic Leads
DA+
Increased domain authority
+85%
Conversion
SEO Strategy
To build an effective ecommerce SEO strategy, I focused on targeting long-tail keywords that aligned with the brand’s niche — sustainable, gender-neutral fashion, catering to global markets. With minimal initial authority, this approach allowed me to target highly relevant, low-competition keywords that attracted the right audience and aligned with search intent.
On-Page SEO
for ecommerce
Below, you can see some examples of product and brand pages I optimized for The NP Studio. By implementing targeted keyword research, enhancing product descriptions, and optimizing image alt texts, I improved the visibility and user experience of each page, driving more conversions.
In addition to optimizing product pages, I developed blog content that highlighted the brand’s core values, such as sustainability and inclusivity. I ensured the website was mobile-friendly, optimized meta tags, and enhanced site speed to improve user experience.
By developing a content cluster model linking pillar content to more niche blog posts, I improved the site’s structure and established The NP Studio as an authority in sustainable, gender-neutral fashion.
Enhancing domain authority
To drive further engagement and attract backlinks, I promoted the business through social media on platforms frequented by the target audience, generating organic traffic and social shares.
I landed more high-quality backlinks by reaching out to key publishers in the sustainable fashion industry, such as Luxiders, and promoted the business on reputable platforms targeting new fashion designers like NotJustALabel. Additionally, I created press releases during product launches, securing more media coverage and backlinks from respected fashion journalists.
Local SEO
I implemented a local SEO strategy focused on targeting local keywords to boost visibility in the local market. By creating and optimizing the site’s Google My Business profile, building local citations, and creating localized content, I helped drive local traffic and boost online engagement from local customers."
